Full-service design is ideal if you’re building, renovating, or furnishing multiple spaces and want an experienced design team to thoughtfully guide every detail from the initial concept, fully realized design plans & 3D renderings, through to materials & furnishings selections, and final installation. It’s best suited to clients who value a cohesive, highly considered home and prefer to have the drawings, selections, sourcing, coordination, and countless project decisions expertly managed by a collaborative design team that understands full-service construction projects by their side.

Rather than designing every home in one signature style, we focus on creating refined, livable interiors that feel personal to each client. Our work is shaped by your lifestyle, architecture, preferences, and the way you want your home to feel.We pride ourselves on being highly adaptable, allowing us to create a thoughtful and cohesive design that reflects you - not a repeated formula or a look that feels imposed. Our featured projects shows a range of different styles and tastes; if you don't see a certain style reflected in our work online, ask us about it - we're able to work with many different aesthetics & client tastes.

Depending on the size of your project and the overall scope, we tell clients to expect on average a minimum of 10-12+ weeks before final construction plans and materials & fixtures selections are completed. Great design follows a strong & proven process, and rushing the outcome is something we're not interested in doing as your design team.

The best time to reach out to an interior design firm is before your construction plans are finalized and, ideally, before a builder/contractor is even hired. Early design decisions influence nearly every aspect of a renovation or new build, including the layout, budget, lighting plan, material selections, cabinetry, and overall functionality of the home. By involving our team from the beginning, we’re able to shape a clear, cohesive vision and develop the detailed plans and selections needed to guide the project forward with confidence. This thoughtful preparation helps reduce costly changes, construction delays, and the pressure of making important decisions once work is already underway. Whether you’re planning a new build, major renovation, or whole-home furnishing project, early collaboration allows us to create a home that feels beautifully resolved, highly functional, and uniquely suited to the way you live.

Full-service design means we lead the process from the earliest planning stages through to final installation. We begin by understanding how you live, how each space needs to function, your investment priorities, and the overall aesthetic you want to achieve. From there, we can help assemble a trusted construction team or collaborate closely with your chosen builder and trades.Our design work includes interior floor plans, furniture layouts, lighting and electrical plans, finish plans, custom cabinetry and millwork drawings, fireplace and media wall designs, and detailed 3D renderings. We also source and select the full range of materials, finishes, fixtures, furnishings, artwork, and décor required to create a beautifully cohesive and intentional home.Throughout the design phase, we present, refine, and tailor each detail with you while coordinating closely with the construction team to support framing, plumbing, electrical, cabinetry, and other project requirements. Once approved, we provide a comprehensive design package containing the plans, drawings, specifications, and selections your build teams need to execute the entire vision.As construction progresses, we remain highly involved through on-going site visits, trade coordination & collaboration, purchasing of furnishings & decor items, order management, and receiving & inspection of your orders. Once the home is ready, our white-glove delivery team brings everything into place, and we complete the project with full installation and styling - down to the final details and finishing touches. The experience concludes with the best part of all: welcoming you into your finished home and celebrating a beautiful end result together.

Possibly - but it’s worth understanding how that relationship is structured. Some builder-recommended designers are an excellent fit, while others may be limited to specific vendors, product lines, or suppliers connected to the builder. It’s also important to ask whether referral fees, commissions, or other financial arrangements could influence the recommendations being made.As an independent design firm, Urban Theory works solely in our clients’ best interests. We’re not tied to any one supplier or product source, which allows us to explore a broad range of options and recommend the best solution for your home, budget, lifestyle, and overall vision.

No, but for our full-service and turn-key projects, the best results truly occur when furnishings are sourced and purchased through Urban Theory as part of creating a cohesive, fully finished home. This allows us to select pieces that are well suited to your aesthetic, lifestyle, space, and budget while carefully managing details such as scale, finishes, fabrics, sizing, placement, and customization. In our experience, sourcing and coordinating furnishings for an entire home can quickly become very overwhelming for clients attempting to furnish on their own - especially during the demands of a build or renovation. Our role is to manage every detail and ensure the finished home feels cohesive, considered, and complete while reducing the stress-load for our clients.The benefit to you is not only in our trade pricing, but overseeing the entire procurement process on your behalf, including ordering, tracking, receiving, inspecting, and resolving any issues that may arise. Through our established relationships with trusted suppliers, artisans, vendors, and trades, we’re able to provide access to a broad range of distinctive, high-quality furnishings at various price points and most importantly - reliable service.Nothing is ordered without your approval. During the design presentation, you’ll receive a clear breakdown of each proposed item and its cost, with the opportunity to review and refine the selections before we move into payment and purchasing.