Because furnishing a home is a lot more work than most people realize! Between the endless options, tracking down the right pieces, comparing quality and pricing, ensuring the right scale & proportions, managing orders, deliveries, and deficiencies... what starts as an exciting project can quickly become overwhelming, soul-sucking (as described by a past DIY-homeowner-turned-client), and time-consuming for many people.Without a strong sense of design direction, it's easy to second-guess decisions, struggle to pull everything together, or settle for pieces that aren't quite right. That's where we come in. We know where to look, what to look for, and how to make it all work together. With years of experience and access to an extensive network of trade-only & design suppliers, specialty manufacturers, and independent vendors, we can source unique furnishings you won't typically find in mainstream retailers or big-box stores.We handle the selections, purchasing, and logistics, saving you time, frustration, and even costly mistakes.The result? A beautifully furnished home that feels cohesive, personal, and effortless to live in - without having to figure it all out yourself.

We typically don't take clients shopping with us, and for good reason: walking through endless showrooms and sorting through hundreds of options can quickly become an overwhelming & frustrating experience for both of us. Instead, we do all of the legwork for you, carefully curating furnishings that suit your style, timelines, lifestyle, and budget.Presenting our selections in a comprehensive digital design package, complete with floor plans, 3D renderings, product images, specifications, pricing, and estimated lead times, so you can see exactly how everything works together before making any decisions, has been the secret to our highly sought after furnishings service.Many of our trusted trade vendors and suppliers aren't available locally, which means we aren't limited only to what's on display in London or Kelowna showrooms. This gives us access to a much broader selection of unique, high-quality furnishings, allowing us to create a home that feels distinctly yours rather than a collection of pieces you've seen everywhere else.On occasion and where possible, once selections have been narrowed down, we may arrange a showroom visit to see specific pieces, review materials, or finalize details in person.

Absolutely. We’re happy to thoughtfully incorporate existing furniture, artwork, and meaningful pieces wherever they complement the new design. But we’ll also be very honest about whether each item works within the scale, style, and function of the space. When a piece is no longer the right fit, we may recommend a more suitable location elsewhere in the home and guide you toward furnishing options that better support the overall design vision.

Full-service design is ideal if you’re building, renovating, or furnishing multiple spaces and want an experienced team to thoughtfully guide every detail from the initial concept through to the final installation. It’s best suited for busy families & professionals, and for clients who value a cohesive, highly considered home and prefer to have the drawings, selections, sourcing, coordination, and countless project decisions expertly managed on their behalf.It may not be the right fit if you’re looking for help with only a few individual selections, prefer to manage the project yourself, or are seeking a limited, hourly design service - *please view our Flexible Design Services page for more options.

Our full-service Furnishings & Styling experience includes preferred client pricing on items, sourcing, purchasing, and coordinating all the logistics on your behalf. However, if you prefer to handle the shopping and ordering yourself, we offer a more flexible option through our Furnishings Concept-Only design service.A way to work with Urban Theory and have a professional prepare your concepts, this service provides you with a thoughtfully curated visual design concept for each space, bringing together inspirational furniture, lighting, artwork, and decor to establish a cohesive look and feel. Think of it as your personal design road-map, giving you the creative direction and confidence to shop and furnish your home at your own pace, from your own favourite brands & sources.Unlike our full-service offering, concept-only design does not include specific product information, preferred pricing access, product sources, purchasing information, or procurement services.It's the perfect option for clients looking for a more accessible design investment who still want a beautifully coordinated, designer-inspired home - and have the time and interest to manage the shopping, ordering, and deliveries on their own.

The best time to reach out to an interior design firm is before construction plans are finalized and, ideally, before a contractor is hired. Early design decisions influence nearly every aspect of a renovation or new build, including the layout, budget, lighting plan, material selections, cabinetry, and overall functionality of the home.By involving our team from the beginning, we’re able to shape a clear, cohesive vision and develop the detailed plans and selections needed to guide the project forward with confidence. This thoughtful preparation helps reduce costly changes, construction delays, and the pressure of making important decisions once work is already underway.Whether you’re planning a new build, major renovation, or whole-home furnishing project, early collaboration allows us to create a home that feels beautifully resolved, highly functional, and uniquely suited to the way you live.

No, but for our full-service and turn-key projects, the best final results occur when furnishings are sourced and purchased through Urban Theory as part of creating a cohesive, fully finished home. This allows us to select pieces that are well suited to your aesthetic, lifestyle, space, and overall investment while carefully managing details such as scale, finishes, fabrics, sizing, placement, and customization.In our experience, clients attempting to source and coordinate furnishings for an entire home on their own can quickly become overwhelmed - especially during the complexity of a build or renovation. Our role is to manage every detail and ensure the finished home feels cohesive, considered, and complete.Beyond the benefit of trade pricing, we also oversee the entire procurement process on your behalf, including ordering, tracking, receiving, inspecting, and resolving any issues that may arise. Through our established relationships with trusted suppliers, artisans, vendors, and trades, we’re able to provide access to a broad range of distinctive, high-quality furnishings and reliable service.Nothing is ordered without your approval. During the design presentation, you’ll receive a clear breakdown of each proposed item and its cost, with the opportunity to review and refine the selections before payment and purchasing move forward.

Possibly - but it’s worth understanding how that relationship is structured. Some builder-recommended designers are an excellent fit, while others may be limited to specific vendors, product lines, or suppliers connected to the builder. It’s also important to ask whether referral fees, commissions, or other financial arrangements could influence the recommendations being made.As an independent design firm, Urban Theory works solely in our clients’ best interests. We’re not tied to any one supplier or product source, which allows us to explore a broad range of options and recommend the best solutions for your home, budget, lifestyle, and overall vision.

Rather than designing every home in one signature style, we focus on creating refined, livable interiors that feel personal to each client. Our work is shaped by your lifestyle, architecture, preferences, and the way you want your home to feel.We pride ourselves on being highly adaptable, allowing us to create a thoughtful and cohesive design that reflects you - not a repeated formula or a look that feels imposed. And if you don't see your specific design style in our projects featured online - ask us; we work with a multitude of clients & their different design aesthetics.

Full-service design means we lead the process from the earliest planning stages through to final installation. We begin by understanding how you live, how each space needs to function, your investment priorities, and the overall aesthetic you want to achieve. From there, we can help assemble a trusted construction team or collaborate closely with your chosen builder and trades.Our design work may include interior floor plans, furniture layouts, lighting and electrical plans, finish plans, custom cabinetry and millwork drawings, fireplace and media wall designs, and detailed 3D renderings. We also source and select the full range of materials, finishes, fixtures, furnishings, artwork, and décor required to create a beautifully cohesive home.Throughout the design phase, we present, refine, and tailor each detail with you while coordinating closely with the construction team to support framing, plumbing, electrical, cabinetry, and other project requirements. Once approved, we provide a comprehensive design package containing the technical plans, drawings, specifications, and selections needed to execute the vision.As construction progresses, we remain involved through site visits, trade coordination, purchasing, order management, receiving, and inspection. Once the home is ready, our white-glove delivery team brings everything into place, and we complete the project with full installation and styling, right down to the final detail.